What do you do and how did you get into the industry?
I am a raw cake maker at Freaking Wholesome.
I got the inspiration to start this project when I moved back from Bermuda 1 1/2 years ago. I realised that there were not many dessert options available in Malaysia for health-conscious eaters, vegans and people who are intolerant to gluten or dairy. Hence, I started experimenting from my kitchen and sharing my creations with close friends and family. After getting amazing reviews and encouragement from them, I decided to establish Freaking Wholesome.
What’s the best/ worst part of your job?
The best part is receiving feedback from clients. Their constructive views motivate me to create more wholesome treats for people to enjoy!
The worst part is when my schedule gets chaotic, I tend to sacrifice family time.
What’s your favourite cake in Freaking Wholesome?
Anything with peanut butter will make my heart skip a beat. Therefore, the PB&J is my go-to slice! The smashing combo of made-from-scratch, creamy peanut butter and fruity, grape jelly will leave any sweet cravings satiated without the guilt factor!
What’s one of the most outrageous things you’ve experienced behind the scenes?
A month before establishing Freaking Wholesome, everyday, my lunch and dinner consisted of raw cakes only as I was rigorously testing and improving my recipes.
The perfect day off would be…
To unwind in a spa to get my much-needed “me” time and spend the rest of the day with my family.
A day in the life of a raw cake maker is…
My day starts at 7am when I get my son ready for school. After dropping him off, I will practice 30 minutes of yoga and have a light breakfast.
Feeling rejuvenated, I will start my work with replying to clients, scheduling pick up and delivery time, processing raw treats and delivering them and lastly, updating my Facebook and Instagram accounts.
By 7pm, I will stop working and spend the rest of the evening with my family.
What do you do for fun?
I like browsing through cooking/baking books and enjoy catching a movie in the cinema.
What’s something you’d like people to know about Freaking Wholesome?
Everyone can now enjoy desserts regardless of whether you are on a diet or a vegan or intolerant to gluten/dairy.
What’s your view on health and well-being in Kuala Lumpur?
The wellness trend is picking up fast thanks to the sports ministry’s effort in encouraging people to lead a more balanced lifestyle via “Fit Malaysia”. Also, I hope that with more people trying my raw treats, they will be convinced that wholesome food can be tasty and satisfying too!
What’s in store for you in the upcoming months?
I will continue to introduce a new range of raw treats and enjoy the experience!