Wicked Pancake Parlour

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai

An Unsolicited Guide to Opening a Cafe in Kuala Lumpur

Patricia Podorsek, inspired by conversation with Jason & Shaun at the Yellow Brick Road    Photos: Monica Tindall

PART ONE: Establish terms of success.

1. Dream big. Select a name that represents an epic journey of courage and friendship against challenges like pitching trees and flying monkeys.

2. Work as a team. Find four partners who play to one another’s strengths and send them out on to the floor and kitchen to work shoulder-to-shoulder with cooking staff and waiters.

3. Establish partnerships with local businesses. Buy into the local economy by getting your salted caramel ice cream from Fat Baby in Subang, and your carrot cake from One Ate Zero.

4. Hold yourself to high standards and build capacity. Hire baristas that win regional championships and allow them to give lessons to your coffee creators.

5. Take risks and avoid cliches. Allow for rampant creativity by concocting menu items like American-style pancakes covered in seaweed and bonito flakes.

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
Yellow Brick Road
Yellow Brick Road, Jalan Batai
Yellow Brick Road
Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
Wicked Pancake Parlour

PART TWO: Set the stage.

1. Find a corner lot in a newly refurbished commercial strip like Plaza Batai. Bid hard for the rights to have an independent outlet in a trendy neighborhood like Damansara Heights.

2. Decorate the inner space with richly textured wood tables, walls, and ceiling panels. Allow black, white, and gray accents to create an earthy but warm backdrop to the rich smells of the coffee.

3. Build a children’s play area into the corner of the upper floor so that the whole family can enjoy their time.

4. Open daily from 9:00 am to 10:00 pm. Give your kitchen a chance to set the dinner menu by closing the kitchen from 4:00-6:00 pm daily, but still serve cakes and coffee for those wanting a bite in between hours.

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
Children’s Play Area

PART THREE: Reliably churn out interesting and delicious menu items.

A. Coffee

a. Use your built-in barista talent to create every variety of upscale java, including a Skinny Latte in handmade pottery from a local provider in Subang. Paint those cups with a yellow rim to coordinate with your brand and make sure they come in variant shapes highlighting their bespoke design.

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
Skinny Latte

B. Pancakes

a. Draw from local tastes to create wicked pancakes like PETER PANDAN (RM22), American-style flapjacks flavored with fresh pandan, covered with slivers of caramelized jackfruit, and topped with gula melaka syrup. Oh, and be sure to crown the cakes with rich salted caramel ice cream that gets oozy as it melts over bread.

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
Peter Pandan

b. Cater to your international clientele by designing unusual pancake dishes like LUCKY TAKOYAKI (RM24). Use the pancakes as a foundation pillar for bonito flakes and seaweed ribbons, cemented by Japanese mayo and takoyaki sauce. Garnish with fresh prawns and salmon roe. Prepare for the rave reviews from visiting bloggers.

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
Lucky Takoyaki

C. Other breakfast items

a. Do not limit your breakfast repertoire to creative pancakes only. Offer your patrons alternatives like I WANNA BE KAYA (RM 22), crispy French toast crusted with black sesame, hazelnuts, and almonds. Top the toast with poached pears and fresh strawberries. Source your bread from a local bakery and make your own kaya in-house. Paint the plate with coconut mascarpone sauce and add a pitcher of extra kaya on the side. Expect that guests may spoon out every last bit of kaya from the pitcher and may even be tempted to lick the plate clean.

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
I Wanna Be Kaya French Toast

b. Offer more protein-based breakfast options for the fitness-conscious patrons you hope to attract, like the BIG BREAKFAST BASH (RM30). Use a skillet to showcase chorizo sausage and turkey ham, eggs over rye bread, mixed sauteed mushrooms, sweet potatoes and a goulash of bean varieties. Take care to not serve pork products. Serve in generous portions to satisfy all appetites.

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
The Big Breakfast Bash

D. Lunch and Dinner
a. Provide breakfast items all day, especially on weekends, but offer more substantial dishes on your menu as well. Create Kelantan-inspired meals like BALIK KAMPUNG (RM 22), leggy chicken covered with a gingery percik sauce that’s not too spicy for the Western crowd. Top turmeric rice with a poached egg as a side dish and garnish with green mango salad on the side.

Yellow Brick Road, Jalan Batai
Balik Kampung

E. Specialty drinks
a. Serve a selection of teas for non-coffee drinkers and also furnish chocolate lovers with a velvety drink like DARK HOT CHOCOLATE (RM12). Add only a touch of milk to make the drink as rich as possible. Serve with a homemade chocolate truffle on the side that is buttery in texture and sinful in taste.

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
Hot Chocolate

b.  Appeal to dessert drinkers by providing a selection of ice cream floats. Include a POPCORN FLOAT (RM15), salted caramel ice cream dropped into locally made root beer. Make sure the root beer is zesty but not too syrupy. Top the mug with popcorn and butterscotch sauce for mouth-watering results.

Yellow Brick Road, Wicked Pancake Parlour, Jalan Batai
Popcorn Float

F. Desserts
a. Match your coffee collage with a case full of delectable cakes made by a local bakery. Offer flavors such as Chocolate Chip Cookie Dough Cake and Popcorn Muesli Cheesecake to appeal to all sorts of adventurous palates.

PART FOUR: Wait for influx of devoted fans. Keep a sunny attitude and positive ambiance as you become wildly successful.

1. No further instructions required.

Reasons to visit: Truly wicked pancakes including the original Lucky Takoyaki, other smashing breakfast items like I Wanna Be Kaya, and a dreamy approach to what a cafe in KL should be.

Yellow Brick Road & Wicked Pancake Parlour
Lot 7, Plaza Batai
Jalan Batai
Bukit Damansara 50490
+6 03 2035 5922

(Visited 1,101 times, 2 visits today)


  1. Never been to that part of KL. Isn’t this the place with the footprints on the brick road? I would pick the Big Breakfast over the Balik Kampung – though I don’t mind trying the latter as well.

  2. I love the rustic setting, I find it warm and inviting, and the presentations are beautiful.

  3. This post just reminded me how much I enjoyed my dining experience here the last time and that I should revisit soon….and that I’ve yet to visit their sister joint upstairs..

  4. Nice setting and I would love to try a bit of everything. Have a beautiful day!

  5. I hope this place does (and will continue to do) well with four partners and prove to be the rare cases. Almost all of the F&B startups that involve partners I witnessed did not last, they would eventually run into dispute and either one of the bought the others out, or they closed shop.

    Would love some of that big breakfast bash and the popcorn float though… 😀

  6. That root beer is my definite pick to hunt this place down now. 🙂

  7. Hmmm I would love to have right now some Peter Panda pancakes 😉 Actually I would love to have all those yummy 😉 Loooooove the rustic decor 😉

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